Top-rate Facilities—The UI library system includes access to more than 11,000 electronic journals so that our academic community can stay abreast of the latest in scholarship and research. More...
Marketing
UI graduate faculty research projects in Marketing currently available to SROP scholars. This list does not represent all faculty interested in being mentors. Please check the Marketing faculty website for additional research interests.
Age Differences in Use of Emotional and Factual Information
| Principal Investigator |
Catherine Cole, Professor & DEO Department(s):: Marketing, College of Business Interdisciplinary Program(s): Center on Aging |
| Research Description | We are conducting an experiment with older and younger consumers to study differences in use of emotional and factual information. |
| Undergraduate Role | Become certified in conducting research with human subjects by taking an on-line course; help collect data, help input data. The student would be a co-author on a conference paper. |
| Minimum Qualifications | Major in psychology or marketing or aging studies. |
| Contact Information |
319-335-1020 cathy-cole@uiowa.edu University website for Professor Catherine Cole |
Marketing Research
| Principal Investigator |
Jing Wang, Assistant Professor Department(s):: Marketing, College of Business |
| Research Description | We will conduct a series of marketing research studies, ranging from new product development research to choice and decision making research. |
| Undergraduate Role | Become certified in conducting research with humans subjects by taking an online course; help collect data, help input data. the student would be a co-author on a conference paper. |
| Minimum Qualifications | Major in psychology or marketing or aging studies. |
| Contact Information |
319-335-0843 jing-wang@uiowa.edu Professor Jing Wang |